Randomness Archive

Why measure and evaluate communications campaigns?

PR Compaign

This article aims to answer the question “why measure and evaluate communication campaigns?” and then discusses key approaches of measuring communication campaigns with examples. It may be irrelevant to the theme of this blog, however, it is one of...

My Trip to Prague 18.5.15-23.5.15

Statue of giant with a dagger

One week after the trip, I am still dealing with the flight ticket refund. It was a trip with many unexpected troubles. However, after everything passed, I’m glad that I did not give up. Not only because of the...

About My Home Town

Changchun Night

  I am from Changchun, a beautiful city in northeast China. If you check the map below, you can find my home town is so close to Japan, Korea and Russia. And yes, you can find Japanese and Korean...