This article aims to answer the question “why measure and evaluate communication campaigns?” and then discusses key approaches of measuring communication campaigns with examples. It may be irrelevant to the theme of this blog, however, it is one of...
Randomness Archive
My Trip to Prague 18.5.15-23.5.15
One week after the trip, I am still dealing with the flight ticket refund. It was a trip with many unexpected troubles. However, after everything passed, I’m glad that I did not give up. Not only because of the...
Moms are Angles who Bring Miracles to This World — Happy Mother’s Day
This is a real story carried out as a commercial by Johnson’s for Mother’s Day. It is about a mom saved her newborn child after doctors already sentenced the death of the baby. That was a true miracle! ...
India’s Daughter, It Really Happens in This World
India’s Daughter has become a really hot topic that has been discussed by people all over the world. Same as everything else, it received both positive and negative feedbacks. It delivers a serious issue—Rape, which is a global problem...
About My Home Town
I am from Changchun, a beautiful city in northeast China. If you check the map below, you can find my home town is so close to Japan, Korea and Russia. And yes, you can find Japanese and Korean...